A wake-up call and an indispensable guide for saving capitalism from itself.



It’s the most successful economic system to have ever existed, but capitalism is in danger of destroying itself—and our world. Reimagining Capitalism gets to the heart of what’s wrong with modern capitalism and lays out a pragmatic roadmap for how business can help to catalyze the systemic change we need to build a capitalism that works for everyone.

Free market capitalism is one of humanitys greatest inventions and the greatest source of prosperity the world has ever seen. But this success has been costly. Capitalism is on the verge of destroying the planet and destabilizing society as wealth rushes to the top. The time for action is running short.

Rebecca Hendersons rigorous research in economics, psychology, and organizational behavior, as well as her many years of work with companies around the world, gives us a path forward. She debunks the worldview that the only purpose of business is to make money and maximize shareholder value. She shows that we have failed to reimagine capitalism so that it is not only an engine of prosperity but also a system that is in harmony with environmental realities, striving for social justice, and the demands of truly democratic institutions.

Hendersons deep understanding of how change takes place, combined with fascinating in-depth stories of companies that have made the first steps towards reimagining capitalism, provides inspiring insight into what capitalism can be. With rich discussions of how the worlds of finance, governance, and leadership must also evolve, Henderson provides the pragmatic foundation for navigating a world faced with unprecedented challenge, but also with extraordinary opportunity for those who can get it right.

Available April 28, 2020

Public Affairs Books, North America
Penguin Business, UK


Rebecca Henderson is a provocative thinker on the purpose of business in society. In her new book, she advances the dialogue about the role of business in addressing the big social and environmental challenges of our time.

—Doug McMillon, president and chief executive officer, Walmart

A breakthrough book, beautifully written, combining deep humanity, sharp intellect and a thorough knowledge of business. It rigorously dismantles old arguments about why capitalism can’t be transformed and will reach people who haven’t yet connected with the need for deep change.

—Lindsay Levin, founding partner, Leaders’ Quest

Henderson offers a system that rewards initiative and respects the power of free enterprise, but that also recognizes that we have a higher purpose in life than pure profit maximization. This is a book for the realist with a heart.

—Arthur C. Brooks, author of Love Your Enemies, senior fellow, Harvard Business School

We see Rebecca Henderson’s passion and clarity of vision in her artful weaving together of research and personal experience, illustrating the potential for business to benefit both itself and society by leading on the most challenging issues of our day. Read, and feel hopeful.

—Judith Samuelson, vice president, The Aspen Institute